While working at Tracker Management System my main goal had been to unify our brand and product. I have worked to accomplish this through a hand in UI, Web Design, Videography, Marketing and more! Tracker has over 30 years of history so taking that all into account while designing was extremely important.
Branding
One of my earliest steps at Tracker was unifying all graphic elements for the company. Their primary color is orange and variations of grey and blue as highlights. Official blue and grey highlights were chosen then it was off to the races on a new website, updated social media banners and icon, as well as new posts to social media that reflected the brand style. I also worked on the creation of a brand bible/style guide for the company so a record would be available to all employees.
Web Design
One of the largest projects I worked on to help brand Tracker was the website. The original website was good, however it struggled with SEO due to a lack of content. Additionally, the previous sight felt incredibly flat and used inconsistent graphics. While tackling these issues in the new site I also worked to create a members only area, blog, pricing, and several landing pages which were tested.
Product Design
One of the largest projects I worked on to help brand Tracker was the website. The original website was good, however it struggled with SEO due to a lack of content. Additionally, the previous sight felt incredibly flat and used inconsistent graphics. While tackling these issues in the new site I also worked to create a members only area, blog, pricing, and several landing pages which were tested.
Other key product projects includes our Dispatching App and the updated Management System which both have their own briefs in the links.
