Logo Variations

After reading an article that I found while browsing Reddit called “2019 Logo Trend Report” I was feeling a little bit inspired and did some sketches of the same brand, but in the different styles listed in this report.

It was a lot of fun and I think it demonstrates how choosing the right style can be extremely important in marketing you brand.

And here are a couple of my favorites that resulted from this:

This one reminded me the most of what a software company might use while still giving off the feeling of being towing related.
Personally this style feels messy to me, but it’s almost like controlled chaos which certainly made it interesting to work on.
This style reminded me a lot of the craft beer labels/logos.

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