Towing for a Cure

A marketing campaign and landing page to support the Breast Cancer Awareness initiative in the towing industry. We created a campaign to sell towing t-shirts and donate all proceeds to charity.

The landing page was particularly fun to create for this project. I wanted to create a page that would look unique and stand-out. This was also an opportunity for me to break slightly from the style I had been using for the prior 6-months. Like with most landing pages I made the purchase form prominent and made it clear what users would be getting with the t-shirt designs to the left. (Or above on mobile/desktop)

I also created all images for the site including the t-shirt design itself. The design was created using various stock assets from Adobe Stock. I then imported and modified them to fit into a more uniform style for the end design. I also created various branding elements like desktop backgrounds, social media posts, and other marketing materials.