Posters allow for awesome experimentation with color and typography. Often posters have limitations be it color counts or text that must appear. This creates an interesting challenge of how to best display the content while still catching the eye.
Banners
I have worked on a variety of posters while working at Tracker. These posters served to be displayed internally and to be shared across social media. Since these were primarily for Tracker employees I really experimented with style and color. I wanted to create something that could help inspire others to think creatively. These banners were designed to be printed at a larger scale. (Over 3’)
Tracker
On my Tracker posters I was really drawn to the paint design as I thought it conveyed this creative idea while staying on brand. Additionally, I tested out a variety of other styles like silhouettes, large type, and other interesting graphical assets. I have a small sample of the posters I created below.
Typography
Typography is incredibly important when creating posters. I like to use large type to represent the core idea of a posters while any other type that may be relevant to an event can be displayed towards the bottom in a small type. The main objective of the poster is to grab attention. From there viewers can choose to read more about the event if they are interested.
Illustrations
Printing posters serves as a great way to put some of my illustrations to use and showcase some of my own personal favorites around my workspace.
